We hiked to the top of Guadalupe Peak, but it was foggy by the time we got there, so we couldn't see anything. We did take a picture at the monument, seeing as it it was about six months before we even knew what Geocacahing was, we didn't have a GPSr with us.. We haven't claimed the virtual, and don't know if we want to make the hike again.
If you actually check logs to see if they were really signed, be sure to look EVERYWHERE. If the log is mushy, or the mossies are terrible, we sometimes initial it whererever we can, and just put initials. A better plan would be to look at their profile and see if they have found other caches in the area, or read their log to see if it indicates they were there.
When I read the original post, I didn't read anything about the book being based on Geocaching, just that it was an option for advertising.I
I am wondering about the topic of the book, though.
AND the question I posed wasn't really rhetorical... chime in if you read "The Racketeer" because of the TB, please.
I'm not sure that it is a good idea to do it on your own. A few people would get a reward, but I don't think it would lead to much publicity. For example, how many of us have read the Racketeer, just because of the trackable? People got excited about the 'free' trackable, not the book. If you put something in a cache, the person that gets it will be excited, but nobody else (including you) would benefit.
As Geocaching grows, it becomes more commercial, but only if it benefits the "powers-that-be".